Services That Drive Growth
01
Clarify Complex Products
Problem: Confusing features lose customers.
For tech brands: Turn complex products and features into clear, customer-focused stories that earn trust and drive signups.
For tech publications: Transform technical details into reviews, comparisons, and guides that boost rankings and convert readers into affiliate sales.
02
Stand Out in Crowded Markets
Problem: In saturated markets, buyers don’t know who to trust.
For tech brands: Differentiate your product from lookalike competitors with content that highlights unique benefits and makes you the clear choice.
For tech publications: Deliver in-depth, well-researched content that rises above thin, AI-driven posts and earns reader loyalty.
03
Turn Traffic Into Growth
Problem: Traffic alone doesn’t pay the bills.
For tech brands: Capture high-intent buyers searching for solutions like yours and convert them into demos, trials, and paying customers.
For tech publications: Turn search traffic into affiliate revenue with persuasive content written to both connect with and convert readers.
04
Scale Content Without the Overhead
Problem: Most teams can’t publish consistently on their own.
For tech brands: Keep growth-driven content flowing without the cost or commitment of a full-time hire.
For tech publications: Maintain fresh rankings and steady traffic with an ongoing stream of quality posts that align with your brand's voice.
Content That Turns Visitors into Customers
For the past 4 years, I’ve written editorial-style content for the tech and cybersecurity industries, including reviews, roundups, guides, and how-tos, designed to inform readers and drive them toward the right tech choice.
My work blends SEO and conversion strategy with clarity. I help your tech brand earn your audience's trust and grow with clear, engaging content that blends accuracy and accessibility.
Proven Results
The kind of editorial content that informs, persuades, and delivers measurable business impact.
Boosting Click-Through Rates
Improved affiliate revenues by refining calls-to-action and restructuring content. The result was a 35% lift in CTR within 3 months for a leading tech publication.
Ranking for Competitive Keywords
Helped a review site reach top 3 Google rankings for multiple priority keywords, bringing in thousands of ready-to-buy visitors each month.
Driving Sign-Ups Through Product Reviews
Created conversion-focused, on-demand reviews for a tech client that contributed to a 20% increase in software trial sign-ups over one quarter.
What Clients Say
See what my clients say about the quality and outcome of my work.
Hazel
Content Manager — SafetyDetectives.com
“Mike is a reliable, fast-learning writer who consistently delivers high-quality content in the cybersecurity/tech space and takes feedback with professionalism. He made my job of managing content a whole lot easier, and I'd gladly work with him again and would recommend him to anyone.”
Emma
Content Manager — DeliveryRank.com
"Mike’s a reliable, professional copywriter — truly a safe pair of hands. He delivers accurate, engaging copy across everything from conversion-focused sales content to informative articles. He always aligns with best practices. If you’re looking for a skilled and dependable writer, I highly recommend him."
Deborah
Editor — DeliveryRank.com
“Mike is an excellent copywriter. Editing his work was never a chore and he stuck to our company guidelines and practices. He delivered engaging articles across a range of topics whilst keeping regular contact about timelines and any questions he had. He was pleasure to work with and I would highly recommend him.”
Christian
Owner, Sauble Renovations & Services
"Mike’s custom-designed website and copy (messaging) made a noticeable difference in the number of inquiries I receive. He quickly understood what I offer and turned it into a clear, engaging user experience that speaks directly to the clients I want to attract. The process was smooth, and the final result was highly professional. I highly recommend his web design and writing services."
Trusted by Leading Tech & Review Brands
Let's Talk Strategy
Book a quick 15-minute call and I’ll share specific, high-impact content ideas tailored to your audience — no fluff, no pressure.
You'll walk away with:
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Actionable ideas for reviews, guides, or how-tos that can lift conversions
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Quick wins to make your existing content work harder
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A clear next step if we’re a fit
→ Looking for more than just writing?
I also help local businesses improve website messaging and structure to turn more visitors into customers.
Prefer to reach out directly?
Shoot me an email at mike@mikepawlik.com,
or connect with me on LinkedIn — I'm always open to chat.