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Words that win.
Copy that closes.

Selling your offer shouldn’t feel like climbing Everest.

You know your product or service changes lives — so your copy should make that obvious. I write persuasive, outcome-focused messaging that helps turn “maybe later” into “booked today”.

Let’s sharpen your words and close more deals.

Trusted by brands in SaaS, cybersecurity, and service-based industries.

services

Copy that converts.
Clients who commit.

Great copy turns window shoppers into excited buyers, no matter what you sell. I craft messaging that connects, builds trust fast, and drives action.

Here's how I've helped my clients get more loyal customers—they won’t just click, they'll commit.

From generic and forgettable…
to a site that actually drives leads.

Sauble Renovations had a brochure-style site that didn’t reflect their quality—or generate leads.

So I rewrote the copy, redesigned the layout, and built a homepage that builds trust and gets results.

Before

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After

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Leading VPN
Provider

Tasked with writing for a major player in the digital privacy space. The goal: Simplify complex security features into clear, benefit-driven copy that builds trust and drives conversions for a non-technical audience.

Revolution
Personal Training

I rewrote the website for a service-based business to cut through the noise of a saturated market. We ditched the fitness clichés and focused on a unique value proposition that attracts a much more committed clientele. 

Sauble Beach Renovations

I didn't just write the copy; I designed the entire user journey from the ground up. The result is a warm, trustworthy site that turns curious visitors into qualified leads by focusing on a clear narrative.

Curious what that actually looks like?

homepage-overhaul

Start with a $500 Homepage Overhaul

(Perfect for service businesses who want copy that clicks.)

Want a sharper message, without rewriting your whole site?

Here's what's included:

  • A deep dive into your homepage copy

  • A bold, benefit-first headline that grabs attention

  • A tighter, more persuasive sub-headline

  • A hero section that sells the outcome, not the product

  • A sharper call to action that moves people to click

  • A full homepage rewrite, if needed

What others say:

Mike’s a reliable, professional copywriter — truly a safe pair of hands. He delivers accurate, engaging copy across everything from conversion-focused sales content to informative articles.​

He always aligns with best practices. If you’re looking for a skilled and dependable writer, I highly recommend him.

— Emma, Content Manager

Ready to get more business today?

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