Services that drive growth
01
Translate complex products into clear messaging
Fintech and SaaS products often suffer from over-explanation or oversimplification. I turn complex systems into simple, intuitive language that prospects understand immediately — improving trust, comprehension, and conversion.
02
Differentiate your brand in crowded markets
Most fintech brands sound identical because they rely on the same language and feature framing. I develop sharp, benefit-driven messaging that highlights what makes your product unique. No generic buzzwords; just clear positioning that helps you stand out and win attention.
03
Create strategic, conversion-focused content
You don’t need more content. You need content that moves people. I develop long-form pieces that support SEO, educate the buyer, and guide them toward the next step in the funnel. Clear CTAs, strong angles, and messaging that drives intent.
04
Align product, marketing, and sales messaging
When teams use different language, customers hesitate. I bring coherence to your brand story by translating internal jargon into customer-first messaging. The result: consistent communication across every touchpoint.
About me
I help B2B fintech companies turn complex products into clear, credible messaging that drives adoption.
My work spans long-form content, landing pages, and product messaging, often rebuilding unclear or outdated content from the ground up. I focus on clarity, structure, and intent, making sure every piece helps the reader understand what the product does, why it matters, and what to do next.
My focus now is B2B fintech. I work with teams to sharpen positioning, simplify complex ideas, and create content that converts interest into action without overselling or jargon.
Proven results
Content that improves understanding, builds trust, and supports long-term adoption.
Faster product understanding
I help readers grasp complex products quickly by clarifying how features fit into real workflows. Clear structure, plain language, and logical progression reduce friction and keep readers engaged from headline to CTA.
Stronger conversion paths
My messaging guides buyers naturally toward demos, pricing pages, and deeper product exploration. Instead of forcing action, I align content with how buyers evaluate options and make decisions.
More durable SEO performance
I focus on structured, reader-first content that earns strong engagement signals over time. The result is SEO performance that’s sustainable, not dependent on short-term tactics.
Greater brand trust
I help teams communicate with clarity, transparency, and empathy. When content feels honest and easy to follow, readers feel confident in both the product and the brand.
“Mike is a reliable, fast-learning writer who consistently delivers high-quality content in the cybersecurity/tech space and takes feedback with professionalism. He made my job of managing content a whole lot easier, and I'd gladly work with him again and would recommend him to anyone looking for a copywriter.”
"Mike’s a reliable, professional copywriter — truly a safe pair of hands. He delivers accurate, engaging copy across everything from conversion-focused sales content to informative articles. He always aligns with best practices. If you’re looking for a skilled and dependable writer, I highly recommend him."
“Mike is an excellent copywriter. Editing his work was never a chore and he stuck to our company guidelines and practices. He delivered engaging articles across a range of topics whilst keeping regular contact about timelines and any questions he had. He was pleasure to work with and I would highly recommend him.”
What clients say
See what my clients say about the quality and outcome of my work.
Brands I've written for
Let's Talk Strategy
If you want content that clarifies complex workflows, supports product adoption, and brings alignment across Product, Marketing, and Sales, let’s talk.
Book a 15-minute call and I’ll walk through how I’d approach your messaging, structure, and content strategy based on how your buyers evaluate solutions and where your product fits into their workflow.
You’ll walk away with:
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Practical recommendations informed by my work supporting Moneris (Canada)
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Clear opportunities to improve product pages, solution pages, long-form explainers, and conversion paths
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A straightforward sense of whether we’re a fit — no pressure, no pitches
You can also contact me via mail or on LinkedIn.